Best marketing strategies for contractors: Electrical contractors and carpenters are two examples of the many types of home contractors. When it comes to running a successful contracting firm, exposure is a critical component. As a result of your increased visibility, you’ll be better positioned to land new employment opportunities. If you want to keep your customers interested in your products and services, you must make use of every marketing channel accessible.
There is no harm in exploring new paths of contractor marketing, even if you are already familiar with some of them. If you want to keep improving your lead generation and transaction flow, here are the 10 best marketing techniques to keep you going.
Best marketing strategies for contractors
Contractors are well aware of the importance of a solid foundation in the completion of a home improvement project. Your company’s general health and future growth are based on your marketing strategy. In order to build your business and expand your customer base, you must focus on local marketing initiatives. Despite the fact that word-of-mouth marketing would be ideal, the greatest marketing strategy for contractors relies on a variety of additional approaches to help expand their organization.
Keep in mind your strengths and weaknesses as you read through this list and keep an eye out for areas where you may improve. You’ll be better able to manage your limited resources if you do this.
1. Know Your Customer
The first step in every marketing strategy is figuring out what your company’s unique selling point is to prospective customers.
Consider specializing if you’re in a field with a lot of competition. For example, a company that specializes in outdoor electrical installations could also specialize in kitchen remodels in smaller homes. You can establish yourself in an unexplored market by carving out a niche for yourself. To make matters even better, you’ll be able to set yourself out from your competition, who are all focused on delivering similar services.
For electrical contractors, marketing is very different from marketing for a construction company, as you might expect. Your outreach efforts should be tailored to the correct target if you want them to hire you. The following questions should be taken into consideration in this regard:
- Who is your target customer?
- How are you helping them?
- What separates you from other competition within your field?
- What is your specialty?
- What’s your selling point?
2. List the Contractor Business on Nextdoor
With the help of Nextdoor’s neighborhood hub, contractors may extend their digital footprint and gain new clients. Like word-of-mouth from trusted neighbors, but in a digital world, this is a platform for individuals to identify and recommend local companies. If you’re a contractor, you can use it as a marketing tool by getting your work recommended by others in the community.
Let your consumers do the job for you. Sign up for a free account, list your business and contact information, and authenticate your Business Page. Your present and former customers in the neighborhood will be able to submit suggestions on your page, boosting your visibility in the area.
3. Build a Contractor Website
Your internet presence is one of the most crucial lead generation tools you have. Customers will have a tougher time discovering you and are less likely to trust you if you don’t have a website. Having a decent website gives potential clients an idea of who you are and what your firm does, as well as an opportunity to make a brief sales pitch about the value of your contractor services.
4. Utilize Search Engine Optimization (SEO)
Google’s search engine is used to answer nearly every business question. It is therefore critical that your website is optimized in accordance with appropriate local search engine optimization methods. As a result, you’ll have a better chance of attracting new customers by appearing higher on search engine results pages (SERPs). If you’re not sure where to start with your optimizations, working with a marketing firm or professional might be really beneficial.
5. Start Local
More people shouldn’t be your goal, but rather finding and connecting with the appropriate ones. It will be pointless for your contractor’s marketing ideas to catch the eye of a possible customer who lives hundreds of miles away.
If you’re just starting out, it’s best to keep your advertising in your neighborhood. Marketing activities can progressively extend as your success and funding grow, so you can help build brand awareness by expanding into surrounding communities and even further out. Using neighborhood targeting and Nextdoor Local Deals, small businesses can offer hyperlocal specials and promotions to their neighbors.
6. Post on Social Media
In the digital age, no marketing plan is complete without taking advantage of social media marketing channels, particularly powerful platforms such as:
The visual nature of the content makes Instagram a powerful tool for contractors. Build a fan base, present your vision and past work and position yourself as an authority with this tool. You should update frequently, interact with your readers, and keep your content new and varied. The following are examples of possible social media posts:
- Before and after images of your projects
- Interior design shoots
- How-to videos
Your social media accounts should be included in all of your marketing materials, including brochures, business cards, and website footers and signatures, in order to maximize exposure across all platforms.
It’s no longer necessary to spend thousands of dollars on client outreach in today’s digital age. There are numerous promotional avenues available, even if you’re a small contractor with a limited budget. In order to increase your marketing approach and outcomes, you can do anything from creating a Nextdoor Business Page to optimizing your website for search engines.
So, take the time to get to know your customers and your unique value proposition, and then use that information in your marketing efforts. If you follow through on that, you’ll be a success!
Do contractors’ Facebook ads work?
Contractors can use Facebook advertising to their advantage, but there are a variety of ad kinds to choose from, and not all of them are suitable for use with contractors.
How can independent contractors find work?
The best strategy to find new customers is to meet them in person and have a conversation with them. Since it’s so important, it’s listed first. An excellent goal is to reach 5 to 10 potential customers per week.
How can you find a contract position?
Begin contacting potential customers.
Make contact with local companies that could benefit from your contracting expertise. The person in charge of hiring contract workers can be contacted and a meeting scheduled. Organize your strengths and services into a bundle for your audience.