Google guaranteed local service ads

By Justin Jones Last updated Nov 11, 2022

Google guaranteed local service ads: When it comes to some local searches, we need a reliable alternative to Google that can be found in our own neighborhood (and promptly)!

Plumbers across state lines aren’t an option for people who are locked out of their cars in the middle of the night, and they’re wary of calling a stranger to help them get inside their vehicles when they’re stuck outside.

Advertisers of local services frequently have difficulty converting these searches with only text advertisements.

The new Google search feature, Local Service Ads, is just what they need.

Table of Contents

Google guaranteed local service ads

With Google Local Service Ads, businesses in certain industries, such as locksmiths, plumbers, and garage door pros can augment their local SEO efforts.

When a user types in a local search query (such as the one below), they may get a list of local businesses with contact information, hours of operation, ratings, and reviews above the standard paid search advertisements.

Using Local Service Ads from Google, searchers may be sure that they’re being directed to the correct advertiser.

Local marketers are asked by Google to validate their job search and service area when they click on their listing. The searcher will be able to see your qualifications, ratings, and Google reviews if you’re a good fit for the position and serve the area.

Your expenditures and burdens will be saved and you will be referred to a more appropriate Local Service Ad by Google if you are not a good fit for their job or service area.

Google’s Local Service Ads will appear as shown above on desktop, tablet, and smartphone searches, as well as having a broader reach than regular search ads.

The Google Assistant will respond to relevant voice search inquiries with Local Service Ads! Searchers’ work type and location are also taken into consideration by the assistant in order to provide an accurate match for advertisers.

Local Service Ad Industries

Local Service Ads are a dream come true for some industries. Today, Google fully supports Local Service Ads for the following industries:

Locksmiths
Plumbers
Garage Door
Electricians
HVAC
Air Duct Cleaner*
Appliance Repair Service*
Auto Glass Service*
Auto Service Technician*
Carpet Cleaner*
Event Planner*
Handyman*
Home Improvement Pro*
House Cleaner*
Junk Removal Provider*
Lawn Care Provider*
Mover*
Painter*
Pest Control Technician*
Pet Care Provider*
Pet Groomer*
Photographer*
Roadside Assistance Service*
Roofer*
Tree Service Provider*
Tutor*
Upholstery Cleaner*
Water Damage Service Provider*
Window Cleaner*
Window Service Provider*

Local Service Ad Regions

Google’s Local Service Ads aren’t available in every region. Local service ads, on the other hand, can be found in the vast majority of American megacities. By the end of the year, Google wants to spread its service to more countries around the world.

Local Service Ads are currently being served in the following markets:

Atlanta-Sandy Springs-Roswell, GA
Baltimore-Columbia-Towson, MD
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Las Vegas-Henderson-Paradise, NV
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Minneapolis-St. Paul-Bloomington, MN-WI
New York-Newark-Jersey City, NY-NJ-PA
Orlando-Kissimmee-Sanford, FL
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Pittsburgh, PA
Portland-Vancouver-Hillsboro, OR-WA
Riverside-San Bernardino-Ontario, CA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco-Oakland-Hayward, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
Tampa-St. Petersburg-Clearwater, FL
Washington-Arlington-Alexandria, DC-VA-MD-WV

Benefits to Google’s Local Service Ads

Advertisers pay per Lead – not click!

PPC advertisers are well aware of the frustration of spending money on a click that doesn’t result in a sale. This is especially true for local service advertisers, whose CPCs can be as much as five times higher than the average click cost in Google Ads.

A marketer can avoid the problem of mismatches that occur when a user searches broad phrases for a very particular profession or an area beyond your service region by using Google’s Local Service Ads. For local service providers, the cost of a lead ranges from $6 to $30, depending on the job and the market. Dispute the charge for credit if the lead you received is false, spam, or a poor match.

Getting Started with Google’s Local Service Ads

Confirm your eligibility

Local Service Ads are only available in a limited number of markets, and they’re only available in particular industries (both of which are outlined above). Check your business type and location here to find out if you can use Local Service Ads.

Don’t be concerned if Google hasn’t yet introduced Local Service Ads for your location or occupation. Because Google is rapidly extending this service, you should sign up to be notified as soon as it becomes accessible to you.

To manage your Local Service Ads, you’ll need to sign up for a free account if you qualify. You’ll need to register a new account to handle your Local Service Ads, which are not managed by Google Ads (AdWords) or Google Ads Express.

Create your business profile

It’s important to understand that your Google My Business account, which is linked to your local Google listing, is not the same as your Google Local Service Ads profile. Depending on your Local Service Ads company profile, you’ll be shown jobs that are a good fit for your firm. As a result of your agreement to potentially pay for any match leads from your Local Service Ads, be honest about the services you can provide and the locations in which you seek leads.

You can make changes to your business profile from there:

Your weekly budget
Your business hours
Your service areas
Your job types

Aside from your Local Service Ads on the SERP and your business details page, you can also add highlights to your business profile. By highlighting features such as “Locally owned and operated” and “Military discount available,” you can set yourself apart from the competition. Google advises that you include at least two to five of these highlights in your business profile.

Add your license and insurance details

The Google Guarantee and the ability to run Local Service Ads are only available to professionals who can demonstrate that they are properly licensed and insured. Make sure all of your paperwork is up to date and then supply the details of your general liability insurance and any relevant professional licenses.

Additional licenses may be required by your city or state, so if you need them, you can add them here.

Complete Background Check with Pinkerton

It’s important to Google that its users feel safe using the Local Service Advertisers protected by the Google Guarantee before allowing them to begin sending people inside their users’ residences, offices, and cars. As a result, Google conducts background checks on companies and the individuals who work for them. In order to do these background checks, Google has teamed up with Pinkerton.

These background checks are free, and you can handle them here.

Managing Your Leads

Your Local Service Ads can be launched and new leads can be collected as soon as your business profile is complete. Incoming leads can be seen and managed at google.com/homeservices/inbox.

The drop-down menu in the upper right corner of this dashboard allows you to access the “Leads” tab. Alternatively, you may use the Local Services Ads app for Android and iOS to keep track of your inbound leads.

Conclusion

No company would ever want to put its money into advertisements that don’t work. Local Services Ads give businesses a chance to monopolize their local market in a manner that is not possible with many other types of advertising.

Sadly, decreasing returns are the result of mistakes made early in a campaign as much as neglect made in the middle of a campaign.

FAQs

What is a “Google guaranteed” ad?

Local Service Ads’ Google Guaranteed function aims to give customers peace of mind about the legitimacy of local businesses. With it, businesses can potentially increase their organic traffic without having to spend the time and money required for sponsored search engine marketing.

Google Local service ads: Is it worth paying for?

Local Services Ads are well worth the investment in terms of call quality. Our typical sponsored search efforts and several other digital channels were outperformed in terms of qualified leads generated per phone call by this campaign.

What is the purpose of Google’s local service ads?

Your services can be found by consumers searching for them on Google with Local Services Ads. The clients in your area will see your adverts, and you only pay if they call or email you after seeing your ad.

What are the mechanics of ad campaigns for local services?

Ads that display at the top of search results, above organic results and standard Google Ads, are known as Local Services Ads. In order to be considered, a company must first pass a screening process that includes background checks, license checks, and insurance checks, among others.

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