8 informative Tips How to get solar leads online

By Maggie On Feb 9, 2023

Table of Contents

How to get solar leads online?

It’s 2023. You’re squandering time and money if you’re still attempting to generate solar leads the old-fashioned way—by flooding neighborhoods with mailings, having sales representatives randomly knock on doors, and making cold calls.

Such haphazard approaches to marketing and prospecting generate low response rates and fatigued sales staff (that churn). To add insult to injury, you could ruin your reputation.

So, in 2023, the issue becomes, what characteristics will set the successful solar installers apart from the unsuccessful ones?

Information, or data, is a word of only four letters.

Successful solar installers use data to locate and qualify solar leads before interaction, ensuring that each door knock, phone call, piece of mail, text message, and email increases rather than decreases the likelihood of making a solar sale.

This data-driven approach is crucial from the start of the sales cycle when companies try to find solar leads. Access to detailed property information is essential for creating a high-quality lead list, and the correct property data technology can enable your sales team to nurture their solar leads with automated, data-driven marketing to the sale.

The use of data in this way to be strategic and precise in solar sales prospecting and marketing is a game changer.

How can you get free solar leads without lead-gen sites?

Fortunately, inbound marketing is an effective alternative to the “purchase leads, cold call” approach.

Your solar lead-generating efforts will be much more manageable and fruitful if you focus on inbound marketing, which is about putting your business in front of people actively looking for installation services.

If you want solar leads, you shouldn’t bother folks who are only mildly interested in solar panels; instead, make it simple for those who are serious about going solar to find your business.

Instead of calling potential clients at inappropriate times (like during dinner), letting them come to you is a much more pleasant experience and will likely result in more sales.

And that’s the crux of inbound marketing: it’s permission marketing, in the sense that it operates only on the customer’s terms.

The question then becomes how to find solar energy leads through inbound marketing.

Eight ways to get solar leads

Ingenuity and (virtual) hard work will bring you much better solar leads. It’s time to roll up your sleeves and get to work!

1. Register with solar company directories.

Most people who are thinking about going solar start by doing an online search for solar installers using phrases like “top solar panel companies” “solar firms near me” or “solar installers in Philadelphia.”

Of course, you need clients to be able to locate your solar company when they do an online search. However, having your website rank well in Google’s search results can take time and effort. This is because Google gives more weight to sites that have been there for a while and have a lot of visitors, such as directories.

Because of this, a customer’s initial results on a search engine will usually be the directories. The competition is severe even when clients are specifically looking for a local company (using terms like “near me” or a specific place like “Boston”).

You need to be included in the best directories so that clients can find you when they search. Top Google results often include:

Solar Reviews.
Sage of Energy.
Professionals in the Field of Clean Energy.
Concerns of the Consumers.

If you want to reach consumers looking for a reliable resource, getting listed in directories maintained by trade groups is brilliant. Among these are:

North American Board of Qualified Energy Practitioners (NABCEP) has two online directories—the Company Accreditation Directory and the Certified Locator Directory—to help people identify certified installers.
Manufacturers, project developers, installers, financiers, and everyone in between can be listed in the directory maintained by SEIA, the Solar Energy Industry Association.

2. Establish a strong Instagram presence

You may find a lot of solar-minded homeowners on Instagram and engage with them. The homeowners will remember you when they are ready to install solar panels, which is a good strategy for getting solar leads.

Don’t just post sometimes; do it regularly and at the appropriate times.

Start with once a week and work up to three times. Preparing your content in advance will help you maintain a regular posting schedule. Many solar companies utilize the following strategies to create Instagram-worthy content:

Before and after pictures.
Construction and progress images.
Detailed demonstrations of particular operations, such as the spray foaming of a wall, are available on video.
Images from inside the company.
Positive client feedback in the form of text, images, or video about your solar energy products
Imagery, text, and memes about solar or green energy.
Disclosing the recipients of the company’s various accolades.
When you post has an impact as well. We found that the optimal time to post was in the afternoon, Monday through Friday. However, it would help if you tried different times and days of the week to find what works best for your organization.
Make proper use of the hashtag system.

People use hashtags to identify businesses and other influencers based on a specific topic, so using them is like getting free advertisements for your articles. Like profiles, many Instagram users choose to follow specific hashtags.

You have up to 30 hashtags to use in a given month on Instagram, so pick them carefully. You should use popular hashtags that are not too saturated with other posts. To illustrate, it’s challenging to be noticed among the four million other posts using a generic hashtag (like #solar).

Instagram users can do a hashtag-based search and browse through similar hashtags to spark inspiration. Hashtags with medium levels of competition (less than 500,000 times used) or community hashtags (less than 20,000 times used) are a brilliant place to begin.

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3. Offer free guidance to homeowner communities

Participating in neighborhood groups and homeowners’ associations is another effective strategy for generating solar-related leads. Identifying communities in your service region and determining how to get in touch with their leadership is a necessary first step.

Taking down street names while you drive around and then looking them up online is a simple way to learn more about a new area. The names of the board members and sometimes the employees of significant communities can be found on their respective websites. In addition, website directories of businesses and sponsorship opportunities are frequently included.

You can advertise with them by getting your company mentioned in their newsletter or online, and you can also help fund community activities like festivals, fairs, and picnics. You could even advertise a booth or information table as a vendor at more substantial gatherings.

While many smaller villages don’t have websites, they may have Facebook groups that provide valuable hints and contacts. Though many community-based Facebook groups are closed to outsiders and don’t encourage solicitation, they can serve as a starting point for learning about the organization’s leadership structure and how to get involved.

4. Market via SMS

Due to the high read rate of texts (98%), SMS marketing (also known as text message marketing) is an effective method for generating new leads. Only about 20% of emails get opened, yet that’s considered successful.

To get started with SMS marketing, you should collect phone numbers. And one of the most effective methods of doing so is via a keyword text-in campaign, in which participants are instructed to text a specific keyword to a designated phone number to be entered into a drawing.

Example: Send the word “SOLARFALL” to the number 9999 and watch the money roll in! Until the end of October, home solar panels are up to 50% discount!

The keyword here is “SOLARFALL,” and the shortcut code is 9999. You may spread the word about the sale by posting it on your social media accounts, sending out an email blast, and placing signs throughout town.

Text-in promotions have the distinct advantage of having participants opt-in to receive more communications from you. If you don’t have permission to send something to a cellphone number, don’t. Be clear, though, that you intend to follow up after the promotion has ended. In addition, make sure they know how to unsubscribe if they change their minds.

After collecting phone numbers via keyword advertising, the next step is to get in touch with the leads. Here, the objective is to transition leads from texting to calling.

The following is an example of possible use:

Thanks for taking a look at what ABC Solar has to offer this season. I want to grab 10 minutes to discuss your needs. Is there a good time to call?

Regards, The Jane ABC Solar”

Repeat the same text message with an urgency trigger one to two days later if you receive no answer the first time: “Hi there! This is a follow-up to your request about the 50% off fall offer from ABC Solar (which ends on Oct 31st). Can we get on the phone this week?

Regards, The Jane ABC Solar”

Those who don’t respond may still be considering alternatives and aren’t ready to commit to direct phone contact. In that scenario, add them to your general leads contact group and contact them once a month with new offers.

Get more information about Solar Lead Generation and read many more.

5. Target solar panel buyers with ads

Leads interested in purchasing solar panels do not require additional nurturing because they have already moved past the research phase and are ready to buy.

Running Google advertising targeted at those already in the solar panels market is one of the most incredible ways to find these potential buyers. The following features of Google Ads will help you accomplish this goal:

Advertise to people who are actively looking for what you provide.

With remarketing, you can show advertisements to people who have already interacted with your brand (via clicks, downloads, or other means).

Advertising to Google users who have entered specific terms in their search bar (e.g., solar panel companies near me).

Advertisements can be narrowed down to particular topics and displayed across many pages (i.e., solar panels).

6. Create a solar homeowners Facebook group

Connect with solar-curious homeowners, provide your expertise at no cost, and you’ll already have a rapport with them when they’re ready to buy, much like the thinking behind being active in homeowner groups.

With this tactic, however, you are the one initiating the group. The audience size is also substantially more significant. After all, Facebook has more than 1.5 billion daily users worldwide.

Here are some things to keep in mind as you get ready to launch your Facebook group:

Try not to push your wares on them. To put it simply, you’re thinking about the long haul here. For this reason, you should only contribute material, answer queries, and offer advice that is both useful and relevant. The objective is to assist the group members without appearing pushy or sales.

Maintain a polished and up-to-date Facebook page for your company. After all, many people in the group will check out your profile to learn more about you and reach out to you if they’re interested in taking action.

A high-resolution company logo, a link to your website, and examples of your most extraordinary work should all be featured on your page. Social proof in the form of testimonials and evaluations from previous customers should be re-posted occasionally.

7. Get search leads using content marketing

Content marketing is another long-term tactic for attracting potential customers who buy from you. In case you haven’t heard of it before, “search engine optimization” refers to increasing the visibility of a website in search engine results from pages by strategically using online content such as blog entries, social media posts, and more.

Say a potential client is looking up the price of solar panels on Google. You’ve written a comprehensive guide on residential solar panel costs for your site, and it’s doing well in search engine results.

If a buyer is interested in reading the article, they will find your website through a search, not an ad. You’ve just encountered content promotion. While simple in concept, it is helpful.

Firms can save almost $20,000 annually thanks to content marketing while generating 54% more leads than typically paid marketing.

8. Offer referral rewards

Referrals from satisfied customers are a great source of new revenue for any company. Referral leads are more likely to be qualified and ready to buy immediately than other leads because they have already researched your organization.

Existing customers are often more inclined to suggest new businesses, especially regarding large, pricey products like solar panels. After all, individuals will want to recoup as much of the cost of the panels as possible since they will have to pay upfront for the labor involved in installing them.

And if you do an excellent job of keeping them satisfied, your company can count on repeat business and word-of-mouth advertising from its already established base of clients for many years to come.

Offering tiered prizes for providing several solar leads is a terrific way to motivate people to share your information. Customers will make more recommendations if they know they will benefit financially.

Why not purchase solar leads?

The solar business has a massive lead-buying market.

It seems like a fantastic idea at first: you pay someone for a list of “high quality,” “vetted” prospects secretly hoping to receive a cold call from a solar installation provider.

Not quite, but unfortunately not quite. People who willingly put themselves on a list to be contacted for a solar installation account for 99 percent of all leads on purchased lists and most of these people could care less about solar. Poor performance for high-quality solar leads.

Buying leads is useless because cold phoning is a disruptive, inefficient marketing tactic.

Google and the CEB have conducted studies showing that modern clients complete 60% of the sales process alone without involving the company or a sales rep.

This means that making a cold call won’t convince anyone and will only make the “lead” you’re calling more irate.

Quit wasting time on cold calls and start using inbound marketing to get new customers for your solar business.

Qualified solar leads can be attracted to your company using inbound marketing strategies like social media marketing, search engine optimization (SEO), and paid to advertise.

Bottom Line

Attracting excellent leads with efficient web content will become simpler with time, as with most things. Start with a simple, straightforward website design and gradually build additional features, like content, blog entries, and social media campaigns. Always remember that your company’s ultimate goal is to become a household name in your community.

A consistent stream of leads is only helpful if you can promptly complete the projects they lead to. We have a community of designers and engineers on GreenLancer who can help you manage the permits and engineering process. Join us for free and browse our curated group of suppliers to find reliable partners who can help you complete tasks more rapidly and with less effort.

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FAQs

How can I get Facebook solar leads?

If you’re trying to generate solar leads, you should contact people who share your interest in the technology, reside in a sunny region, and have a lot of disposable income. After settling on your intended demographic, you can move forward with the ad’s production. Your headline is the most crucial aspect of your advertisement.

How much are solar leads?

A web solar opt-in lead can cost an installer anywhere from $10 to $300. The precise cost will be determined by factors such as the lead source, the level of screening completed, and the customer’s location.

How can I discover solar panel customers?

Find out more about our heavy-duty AC users in homes, hospitals, schools, offices, and more. Schedule your visit so they receive their electric bill shortly after it has been sent. As a rule, this occurs between the 7th and 14th of the month.

Is solar easy to sell?

Selling solar is challenging, but it may be simplified with the correct strategy. You should address the prospect’s issues and convey the value of your solar installation with the help of a suitable framework.