What are the benefits of using data studio?

By Justin Jones Last updated Nov 11, 2022

What are the benefits of using data studio? Note that I referred to this as a data visualization tool rather than a business intelligence tool; this is because Google Data Studio (GDS) is a great data visualization tool that is free to use. Using this tool, you can create beautiful, interactive dashboards as well as beautiful, customized reports.

The majority of Google Data Studio’s features are intuitive and simple to use, and they make it simple to share reports and schedule them. We keep track of crucial KPIs for our clients using Data Studio, as well as visualize trends and compare overtime performance.

What are the benefits of using data studio?

Data Studio is essentially an upgraded version of the original Google Analytics interface, which had an extremely restricted feature set (12 widgets per dashboard and can only connect to the data in the specific view the dashboard is in).

I take it that all businesses create their own reports. However, this is typically a time-consuming procedure; therefore, it makes sense to find the data you require from each of the various marketing platforms you use and compile all of that data into a single massive spreadsheet, in the hopes that this will be easier. It is likely that you will have to do that every single month, every single quarter, and every single year. However, here is where Google Data Studio comes in to save the day — and your health – by analyzing the data for you.

With the help of Google Data Studio templates, reporting may be transformed from a time-consuming and laborious activity into a quick and simple one — and we should know! Based on our own firsthand experience, we have created a list of the reasons why we think it is imperative for your company to begin utilizing Google Data Studio as soon as possible.

Interactive Reports

Data Studio pulls real-time information from YouTube, Google Ads, and Google Analytics in order to provide you with the capability of creating dashboards that are dynamic, interactive, and real-time. This implies that you are able to generate your report, send it to the recipients that you have selected, and those recipients are able to adjust the date range and even add filters in order to obtain the data and metrics that are necessary for them in real-time (or past).

You Have Access to Dozens of Different Sources for Data Collection.

There is a possibility that Data Studio will automatically acquire data from YouTube, Google Ads, Google Analytics, and Google Sheets. You can also utilize “connectors” to pull information from third-party websites such as Facebook, Bing, and Mail Chimp, to mention just a few examples of the available options. You can simply construct a report with only a little bit of research that incorporates dozens of various sources to assist you in gaining important insights into your marketing campaigns across the channels. This report can be created with ease.

Data Blending

The most recent modification to Data Studio is the addition of the New Data Blending Feature! It was one of the features that the Data Studio community wanted the most, and now that it’s finally here, Data Studio’s capability has been significantly increased. The ability to “blend” or “combine” data from several different sources into a single chart or graph is referred to as “data blending” in Data Studio.

On Google Analytics, for instance, you may have several views for your website, such as Desktop and Mobile Only views, depending on the device that’s being used to access it. Instead of having distinct visualizations in the same report, you may use a feature called data blending, which gives you the ability to view the combined data in a single graph. This makes it possible for both data sets to be readily ingested.

It’s Fully Customizable

You have the ability to develop dashboards that are fully adaptable with Data Studio. You have the option of beginning with a blank template or using one that has already been pre-programmed; regardless of which path you take, you will have the ability to easily drag and drop widgets, charts, and data in order to produce a report that is truly unique. Additionally, you have the ability to select a variety of colors, fonts, and formatting options to match the aesthetic of your company.

Google Data Studio Collaboration at Its Finest

Sharing and collaborating with other people on your reports is a breeze using Google Data Studio templates, which is one of the best things about these templates. You have the ability to share your reports with anybody you like and give them permission to see, comment on, or amend your data. Additionally, several users are able to work simultaneously on the same report. Another useful feature is the ability to assign user-specific rights. For instance, you may grant your clients access to “see only” if you want to ensure that they do not make any changes to the data without your knowledge.

10 Major Benefits of Google Data Studio

1) It’s a free tool that’s easy to use and accessible to anybody Google Data Studio is a free application that’s user-friendly and easy for anyone to use.

2) Dashboard with reports that can be customized – Google Data Studio gives customers the opportunity to build bespoke reports with a wide variety of designs, styles, formats, and graphs to choose from. If you are just starting off with Google Data Studio, you might find that using pre-designed templates is helpful.

3) Modern data visualizations that are related in ways that are interactive

4) Reports that are Computer Generated and Have Real-Time Information The process of manually formatting reports and exporting data might take a significant amount of time. You can have automatic routine reports prepared using Google Data Studio in a shorter amount of time.

5) Dashboards that can be collaborated on; Google Data Studio’s report allocation and distribution options, along with its collaboration tools, help to streamline communication between your organization’s users and its business partners.

6) Exports from Google Data Studio When you have finished constructing your report dashboard, you will have the option to export it as one of the following documents: Electronic mail, Google Sheets, Excel, and PDF files

7) Integrates with a Number of Different Data Sources

8) Tools for filtering results based on campaign, account, location, date period, and other criteria

9) Calculation fields, including elementary mathematics and statistical functions case statements

10) Drill Down Capabilities Google Data Studio gives you the ability to drill down into your data at multiple levels, all inside a single element.

FAQs

What is the purpose of Data Studio?

Using Google Data Studio, you can create reports and dashboards to better understand, present, and act on the data you collect. It is feasible to make better decisions if you have access to accurate information.

Who is the target audience for Google Data Studio’s services?

In the advertising and media industries, Google Data Studio is becoming increasingly popular. Presentations can be customized, and trends can be observed.

The difficulty level of Google Data Studio is unclear.

Google Data Studio is a difficult platform to use at first. Most marketers would put GDS somewhere between 2 and 2.5 on a scale of 1 to 5, with 5 being the most challenging. Once you get the hang of Data Studio, you may find it easier to use than Google Analytics.

Google Analytics vs. Google Data Studio: Which is better?

Google Data Studio has 180 reviews and a rating of 4.48 / 5 stars, while Google Analytics 360 has 7013 reviews and a rating of 4.69 / 5 stars. Compare the features, ease of use, customer support, and value for money of various software solutions by reading real user reviews.

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