The early launch of the Galaxy S24 allows Samsung to capture more market share and increase sales. This proposal would lead to this year’s release date, allowing Samsung to add months of sales in the first half of the year. The company’s flagship products have been announced for the last six months, with regular Galaxy phones launching in the first half of the year and foldable Galaxy phones in the second half.
Changing these ads can increase its impact on various sectors, including financial markets and market analysis, within three months. This approach applies not only to the S24 phone but also to the Z Fold 6 and Z Flip 6, which should be announced in early to mid-July.
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The decision to announce early is to increase Samsung’s visibility as a leader. The smartphone market is shaped by the recognition of a wide audience. Samsung has eschewed major trade shows like Mobile World Congress and CES, highlighting its Galaxy Unpacked event. This independent platform allows Samsung to pull technology and important news without having to compete with other smartphone products.
While all smartphone manufacturers are talking about AI capabilities, Samsung, with its dominant position in the North American and European markets, is well-positioned to define its customer base. are starting to interact with artificial intelligence on their smartphones. The Galaxy S24 phone has a large market and is expected to surpass rivals like Pixel 8 and Pixel 8 Pro.
Samsung AI features powered by the Samsung Gauss core engine will be announced in 2023, and CES also saw AI integration in other devices such as Galaxy Book laptops. The Galaxy Unpacked event will provide an overview of the AI capabilities of the S24 phones. Essentially, AI-enhanced features are needed in the camera, including image capture, recording, and editing tools that use AI to create images.
Additionally, Samsung’s digital assistant Bixby also needs to address the artificial intelligence of the characters to improve user interaction. A strong language structure can help create and write a variety of content such as articles, documents, and web pages.
The Galaxy Unpacked event on January 17 is expected to unveil the Galaxy S24 series, including the S24 Ultra and S-Pen, cementing Samsung’s leading position in delivering advanced AI features from modern smartphones in its 2024 pioneer status.