A campaign that makes Zara look like it’s destroying Gaza is making people want to avoid the fashion giant.

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People have claimed that a new promotional campaign by the Spanish fashion behemoth Zara celebrates the devastation of Gaza, which has sparked outrage and astonishment. A campaign that makes Zara look like it’s destroying Gaza is making people want to avoid the fashion giant.

The promotional campaign for a new jacket collection features model Kristen McMenamy positioned amidst debris and mannequins that are entirely encased in white fabric. These elements closely resemble the shrouded remains of the more than 18,000 people who have been killed in Israel’s indiscriminate assault on Gaza, of which thousands are children.

The visual representations bore a resemblance to demolished and damaged edifices littered with debris, evoking scenes from Gaza that have infuriated nations across the globe.

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The CEO of the fashion brand Haute Hijab, Melanie Elturk, commented on the campaign, “This is sickening. What sort of morbid, perverted, and sadistic depictions am I beholding?

In the past, Zara was involved in controversy when the owner of an Israeli franchise invited the extremist Israeli minister Itamar Ben Gvir to his residence.

Samira Atash, an entrepreneur and designer from the fashion industry, advocated for a boycott of Zara in response to the campaign above.

The series is a “limited edition collection honoring our dedication to artistry and enthusiasm for meticulous craftsmanship,” as stated by Zara.

Nevertheless, the fashion behemoth is again encountering renewed demands for a boycott, as evidenced by the 110,000 posts containing the hashtag #BoycottZara on X, formerly Twitter.

Zara has not responded to the inquiry for comment made by The New Arab since the date of publication.