How to Get HVAC Leads?

By Justin Jones Last updated Nov 11, 2022

How to Get HVAC Leads? Increasing your HVAC company’s revenue relies on bringing in new clients by filling up available time slots. When it comes to generating leads in the HVAC industry, it may appear like an easy task.

There should, however, not be too much of it. HVAC leads can be generated by showing up online when and where people are looking for HVAC companies.

Since working with HVAC and other home service businesses for so many years, we’ve produced this list of the top HVAC marketing strategies to bring in high-quality leads.

We recommend the following lead creation tactics for obtaining more HVAC leads on a regular basis:

Appear prominently in Google searches.
Revamp and optimize your website.
Invest in targeted email marketing.
Manage online reviews.
Train techs to get 5-star reviews.
Automate customer experience processes.
Use HVAC lead generation companies and referral services.
Measure ROI to keep track of what works.

Table of Contents

How to Get HVAC Leads?

Our HVAC service lead generation strategies are outlined below, and we’ll walk you through each one step-by-step.

Schedule a free demo with a product expert to understand how ServiceTitan may help your HVAC business generate more leads.

1. Show Up in Google Searches for HVAC Contractors

SEO (Search Engine Optimization) is a strong approach to getting more leads in the HVAC industry. Both of these options are possible:

Make use of web advertising that you’ve paid for.
Always use popular keywords in your online content optimization.

Use Paid Online Ads

If you want the most up-to-date and cutting-edge HVAC advertising tactics, direct mail marketing, newspapers, radio, TV and billboards tend to fall by the wayside. Online pay-per-click (PPC) advertisements, or paid Google nearby service advertisements, are now more effective at boosting revenue.

Tommy Mello, the owner of A1 Garage Door Services, a $30 million-plus domestic services company with more than two hundred employees in nine states, advises ServiceTitan customers to focus on Google when it comes to online HVAC marketing and advertising.

Show up in Organic Google Searches

Another strategy is to appear in Google’s organic (free) search results. They appear beneath the sponsored advertisements when your customers search for a certain set of keywords.

This technique is known as search engine optimization (search engine marketing), and organizations that get it right show up precisely when potential customers search for a new fuel line furnace, help to repair a broken A/C or any of the many reasons they might immediately need an HVAC professional.

By including high-ranking keywords in your website, social media posts, newsletters, business directories, virtual marketing, and other online advertising content, you can increase your chances to rank near or at the top of Google’s natural search results when customers search for HVAC-related key phrases

For HVAC businesses, ServiceTitan interacts with Google Local Services to make it easier for you to put up your services for sale on Google and immediately get in touch with potential customers after they click on your ad.

As an example, your Local Services ad, built using ServiceTitan, appears at the top of Google’s search results for “Indoor Air Quality Charlotte. As a result of the Google Ad they clicked, they are taken directly to an automated scheduling page that allows them to schedule an appointment with your business right away, without having to look around your website for a form or an email address.

2. Revamp and Optimize Your HVAC Website

Because a wide spectrum of potential customers can find you on Google, Yelp, or any other search engine and visit your website, you need to make sure that it looks professional, is easy to navigate, and is perfectly optimized for natural Google searches.

You can lose potential customers and damage your company’s reputation by having a poorly-maintained or unprofessional-looking website. That’s why it’s so important to invest in a website that is both visually appealing and easy to use. If people are looking for HVAC service providers online, your company’s website should show up in their search results by using relevant key phrases.

In addition, a responsively designed website performs better in Google searches, making it worthwhile to invest in this area. If you’re looking for a nearby HVAC company online, you’re more than likely looking on your phone.

3. Invest in Targeted Email Marketing

E-mail advertising is another effective way to generate HVAC leads. In order to keep your name at the front of the minds of your customers when they need HVAC services, you should send out regular emails to your customer list.

As long as your emails are relevant to your target audience, you’ll see success with email marketing.

If you’d like to learn more about the new features in Marketing Pro and the best e-mail advertising methods, you can check out our recent webinar. Takeaways included:

Don’t oversaturate your contact list with data. A “We Miss You!” marketing campaign for owners who haven’t contacted you in a while should be included in a smaller batch of targeted, automated emails.
Include links to your YouTube channel or blog videos about HVAC protection and indoor air quality in your interesting educational content. The greatest strategy is to send out follow-up emails to people who didn’t open your initial communication.
Regularly purge your email contact lists by deleting any inactive or unresponsive recipients. An Auto Opt-In Feature in Marketing Pro makes this possible.
Keep junk mail triggers away from your problem strains! It’s usual for clients to delete emails including the term “free” or exclamation points since they don’t take the time to read them.

4. Manage Your Online Reviews to Gain More HVAC Sales Leads

Controlling your online reputation is another ignored strategy for gaining more leads in the HVAC industry. Why? Before scheduling an appointment with an HVAC firm, most potential customers search for trusted local businesses with excellent internet reviews and intentionally avoid those with bad reviews or low super mega-celebrity ratings.

Clients may determine the difference between a good and bad HVAC company by reading positive customer reviews on review platforms such as Google, Facebook, and other HVAC social media and business review websites. According to a Consumer Survey, 94% of buyers said that favorable impressions made them more willing to apply to a business.

You may build trust in your company by gaining the trust of real customers who leave with positive feedback. Prospective customers seek out an average of ten different viewpoints before deciding whether or not to do business with a company, and a recent survey found that 89% of respondents aged 35 to 54 felt that online reviews are just as trustworthy as personal recommendations.

5. Train HVAC Techs to Get More 5-Star Google Reviews

Asking customers for their thoughts is something that many HVAC technicians dread. Many companies, not only domestic services, have found it to be a burden. You can get your techs to ask for opinions more often if you show them how important their input is to the bottom line of your organization and how it affects their compensation.

Motivate your techs to obtain more 5-big name Google opinions by offering pay-for-overall performance bonus checks, or encourage your in-house opposition to compete for cash prizes for obtaining the most 5-big name Google views. When it comes to providing a customer service experience that is worthy of a five-star review, ProSkill Services’ CSRs and domestic provider techs go the extra “2d mile,” according to ServiceTitan customer Travis Ringe. His recommendations are as follows:

From the moment they arrive to ee-e book an appointment to the follow-up following the completion of the activity, make a great first impression.
Streamline the process of conducting business with your organization by providing online scheduling options.
Make the buyer wait by scheduling an appointment in advance.
Reduce the time it takes for customers to arrive and allow them to pre-sing their tech.
Determine customer satisfaction prior to leaving the activity website live to avoid any repercussions that may be included in a review.

How One Heating and Plumbing Business Used ServiceTitan’s HVAC Software to Double Revenue

At Hurlburt Heating & Plumbing, the company’s owner and president Greg Mericle admit that he had no idea what HVAC and plumbing services were when he sold his home services firm in 2014. On the other side, technology became something he could comprehend.

What should be his primary priority? To make everyone’s job easier, use a more powerful software running system to automate and improve the company website and marketing and advertising campaigns.

Conclusion

How to Get HVAC Leads? If you believe that your HVAC leads response is hindering you from successfully converting leads, it is critical that you identify where your team is lacking. Do they have a hard time getting back to you?? Any issues with the way they’re responding to the questions? Is there a lack of follow-up?

Once you’ve figured out what’s wrong with your HVAC lead’s response, you can use the advice in this article to come up with a better solution. Please contact us if you want to learn more about how to increase your sales.

FAQs

How are leads generated?

Lead generation is the process of drawing prospects to your company and piquing their interest through nurturing, with the ultimate goal of converting them into customers.

How do you get high-quality leads?

Get sales feedback on target companies and contacts. Validate ALL leads against your ULD and send only qualified leads to your sales staff. Use effective lead management techniques. Through feedback huddles, close the loop with sales on leads.

What is the purpose of HVAC equipment?

HVAC is an abbreviation for heating, ventilation, and air conditioning systems. This system, which comprises furnaces, air conditioners, and heat pumps, as well as ductwork, thermostats, and other home comfort controls, is in charge of heating and cooling your home.

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