Kellogg’s CEO Suggests Americans Combatting Inflation Consider Cereal for Dinner, Sparking Mixed Reactions

16

Food spending in the United States has risen to a three-decade high, prompting Kellogg CEO Gary Pilnick to invent a new medicine: cereal for dinner. Pillnik’s sarcastic comments in a recent TV interview sparked controversy online.

Read More: 150 Macy’s Stores Set to Close as Part of Company’s Strategy

On CNBC’s “Squawk on the Street,” Pillnick mentioned that food is “too expensive.” “A bowl of rice with milk and fruit costs less than a dollar,” he explained, citing his appeal to budget-conscious consumers facing financial difficulties.

In response to host Carl Quintanilla’s questions about a possible boycott, Pilnick expressed confidence that the idea would be adopted. “We don’t expect any negative effects. In fact, it has been beneficial,” he said.

Pilnick backs up his claim with pictures from Kellogg’s, showing that eating more than that includes the money-saving breakfast. for one-third of all meals, including dinner and snacks. He added: “Dinner is driven by existing customers, especially due to the financial pressure many people face.”

And reporter Courtney Regan admitted that as a busy parent, she would choose rice for dinner. Pillnik’s concept is getting mixed messages online. While some question the effectiveness of the CEO’s endorsement of this dining option, others defend the tradition, citing convenience and affordability. Skeptics also worry about nutritional value and affordability.

According to the US Bureau of Labor Statistics, while wheat prices decreased slightly in 2023, there was an increase in the previous year. The increase in income affects many types of food; In 2023, fats and oils record the largest increase at 9%, followed by sugar and desserts at 8.7% and consumption of food and food products at 8.4%.

A report by the FDA shows that by 2022, American consumers will allocate more than 11% of their disposable income to rice with vegetables, and by the end of 2023, food production will increase by approximately 20% compared to 2021. Although inflation will slow down, food prices continue to inhibit wage growth, making household budgets negative and affecting weaker groups.

Boston College economist Peter Ireland warns that although inflation may seem abstract, it affects basic goods such as food and water that people with income need. Pointing to the need for urgent fiscal measures, he said, “Inflation outpaces income growth, reducing demand for other needs.” said.