Despite Scandals, Toyota Retains Position as Global Top-Selling Automaker


Toyota retained its position as the world’s leading automaker for the fourth consecutive year, with global sales including its Daihatsu and Hino Motors units rising 7.2% to a record 11.2 million vehicles in 2023. Despite this success, the company’s president, Akio Toyoda, apologized for the recent management problems at three of the group’s companies.

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Issues involving inaccurate emissions data and flawed certification procedures at Toyota offices raise concerns about the company’s truth of vision and commitment to justice. Toyoda sincerely apologizes for the inconvenience and concerns these issues have caused and says honesty and integrity are important in building the future of the company.

Despite the controversy, Toyota’s core auto sales are seen as defensive, setting new records and reaching 10.3 million vehicles in 2023. Hybrid cars make up the bulk of sales, accounting for one-third. Fully electric cars make up the majority of sales. still has a small share.

However, the impact of quality control issues was not resolved without consequences. Recent production and delivery delays due to safety concerns and engine testing violations could impact Toyota’s sales schedule. For example, Daihatsu suspended deliveries of all its 64 models due to safety concerns, while Toyota suspended deliveries of some models affected by engine testing violations.

Criticism will damage Toyota’s long-standing reputation for quality and safety, which are key to its success. Solving these problems effectively is important for the company to be able to meet future challenges and maintain its position as the world’s best manufacturer.