The FDA orders Juul to pull all of its vaping products from the U.S. market
The FDA orders Juul to pull all of its vaping products from the U.S. market: A marketing denial order has been given to Juul by the Food and Drug Administration, which instructs the firm to withdraw its electronic cigarettes from the marketplace in the United States. This decision is sure to cause significant disruption in the market for vaping products.
According to the Food and Drug Administration (FDA), this judgment applies to “all of their goods now sold in the United States.”
“We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping,” said FDA Commissioner Robert M. Califf, citing the FDA’s review of Juul, which accounts for a large portion of the e-cigarette market in the United States. Juul is responsible for a large portion of the market in the United States.
In response, a spokeswoman from Juul stated that the business intends to challenge the ruling.
Joe Murillo, chief regulatory officer for Juul Labs, said in a statement that was emailed to NPR that the company “respectfully disagrees with the conclusions and decision” of the FDA.
Murillo stated that his company will be appealing the judgment and would be in communication with their regulatory body. “We expect to seek a stay and are examining all of our options under the FDA’s regulations and the law,” Murillo said.
The FDA ruling sparks strong reactions from both sides
The decision was reached after Juul had submitted its application to the FDA nearly two years ago in the hopes of maintaining its ability to sell its products.
The decision that the FDA has made was first disclosed, according to the preliminary reports, on Wednesday. PAVe, which stands for Parents Against Vaping electronic cigarettes, expressed their satisfaction with the development.
Meredith Berkman and Dorian Fuhrman, the group’s founders, told NPR via email that “JUUL will finally be held accountable for creating the youth vaping epidemic, and igniting a new industry of highly-addictive flavored products that are harming millions of American kids.” “JUUL will finally be held accountable for creating the youth vaping epidemic and igniting a new industry of highly-addictive flavored products that are harming millions of
They went on to say that this was a monumental advance in the right way.
However, when Amanda Wheeler, the president of the American Vapor Manufacturers Association, heard about the verdict, she became infuriated.
Wheeler accused the Food and Drug Administration of engaging in a “campaign of regulatory arson” against nicotine vaping goods, which millions of people in the United States rely on as a substitute for cigarettes. She interpreted this as evidence of the FDA’s “astonishing indifference to regular Americans and their right to switch” to vaping, which she called a symptom of the agency’s “staggering carelessness.”
Vaping is seen as a potential aid for adults, and risk for kids
This denial by the FDA may be the beginning of a sea change in how other regulatory agencies look at electronic cigarettes. Their advocates believe that Juul and other vape companies have provided nicotine addicts with a healthier alternative to cigarettes than traditional tobacco products.
The FDA admits that there is a possibility of this happening. In recent weeks, it has granted approval for the vaping items and equipment manufactured by other companies; however, this was only done after the government was satisfied that the companies were taking adequate precautions to keep their products away from young people.
In March, for instance, the FDA stated that in one case it reviewed, “the likely benefit for adult smokers who significantly reduce their cigarette use… outweighs the risk to youth, provided that the company follows postmarketing requirements to reduce youth access and youth exposure to their marketing.” This was in reference to a situation in which the adult smokers significantly cut back on their cigarette consumption.
Critics, however, argue that the act of vaping highly addictive nicotine comes with its own set of health hazards, and they have accused Juul of targeting children with its marketing methods and flavors that are appealing to young people. In response to the feedback received over the past several years, Juul removed flavors like mango and crème from its product lineup. There are currently only two flavors available: tobacco and menthol.
According to the Food and Drug Administration (FDA), about 10.7 million young individuals between the ages of 12 and 17 have used electronic cigarettes or are inclined to try them.
